Chiron Financial LLC (“Chiron”) served as the exclusive financial advisor and placement agent for Lifestyle + Hotel Group (“LHG” or the “Company”) in its debt financing for the purchase of 38.7 acres of raw land along the northern banks of the Black Warrior River which runs through Tuscaloosa, Alabama. The land will be used for the development of a Southern Living Hotel, a new hotel brand that is set to debut its first property in Tuscaloosa, AL 2022.

Southern Living Hotels, developed by Southern Living in partnership with the Lifestyle + Hotel Group through a licensing agreement, will provide an immersive new way for consumers to experience what Southern Living is about.

Located at the intersection of Rice Mine Road North and McFarlane Boulevard West, the future hotel site has approximately 2,678 feet of shoreline along the Black Warrior River. The river is a popular recreation destination in the greater Birmingham area, known for fishing, boating, tubing, and paddleboarding. The site is steps away from shops, restaurants, and houses of worship, and it is situated across the river from the University of Alabama campus, home to the Bryant-Denny Stadium and the Crimson Tide football team.

The real estate for the property was purchased by SLH Tuscaloosa, LLC, The low-density resort plan focuses on preserving most of the site’s old growth trees and existing wetlands with the goal of creating a park-like environment for the resort. The hotel will be designed to LEED environmental standards—the first of its kind in Tuscaloosa. The developer is expected to break ground and begin construction on the 120-room boutique lifestyle hotel this summer. Additional Southern Living Hotels will be introduced across the southern United States.

Chiron’s effort was led by Managing Director Solomon Campbell.

About Southern Living

Southern Living celebrates the essence of life in the South, covering the best in Southern food, homes, gardens and travel. Reaching more than 23 million people each month, Southern Living connects consumers to the region's rich culture through a variety of print, digital, mobile and event platforms. Headquartered in Birmingham, Alabama, the rapidly expanding Southern Living brand is produced by Meredith Corporation.

About Southern Living Hotels

Lifestyle + Hotel Group’s visionary licensing collaboration with Southern Living magazine is bringing to life a new collection of luxury hotels throughout the southern United States. Rooted in the spirit of authentic southern hospitality, Southern Living Hotels will offer a unique travel experience that is tailored to women. Learn more about Lifestyle + Hotel Group at

About Chiron Financial LLC

Chiron and its affiliates comprise a FINRA-registered investment banking organization that arranges private placements of debt and equity capital, and provides financial advisory services relating to mergers, acquisitions, and divestitures for middle market companies. Chiron raises growth capital and restructuring capital, and it assists with refinancing, financial restructuring (both inside and outside of Chapter 11), and other special situations. Clients include companies in a wide breadth of industries including oil and gas, oilfield services, midstream and downstream energy, power, healthcare, manufacturing, agriculture, retail, building products, advanced materials, real estate, specialty finance, and non-profits.

Contact: Lauren O'Leary
Phone: (917) 488-8991